USAGE AND PERCEPTION OF GEOFENCING

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi cellular data to trigger pre-programmed action when mobile device RFID tag enters exits virtual boundary set up around geographical location, known as geofence. Depending on how geofence configured it can prompt push notifications, text messages alerts, send targeted advertisements social media, allow tracking vehicle fleets, disable certain technology deliver marketing data.